When Aspiration Becomes Inspiration

When Aspiration Becomes Inspiration

Shopping

September 8, 2021

Words by: Lana Linton

Photography by: Jelena Kovacevic

WEMโ€™s Ken Christensen & Sarah Ward Talk Tokyo Streetwear & Aspirational Style

From couture to streetwear, the Japanese have always been creative leaders within the fashion industry. With design icons like Issey Miyake and Rei Kawakubo, and streetwear styles like Gyaru and Visual Kei, Japan has always been a hotbed for avant-garde fashion.

With a sprinkling of white-blonde hair and a luxe, ecru bomber jacket, Ken Christensen, West Edmonton Mallโ€™s Creative Director of Marketing, is in the iconic businessโ€”but make it fashion look. Retail Marketing Manager Sarah Ward dons a gorgeous leather jacket in an all-black ensemble that screams Veronica Lodge meets Nancy Spungen. The pair is reminiscent of the great fashion duos we know and love: Anna and Grace, Dame Vivienne and Andreas, to name a few. They have natural chemistry, though both are commanding in personality. In any other circumstance, they might be rivals, but at WEM, they vibe off of each otherโ€™s energy. Itโ€™s creative electricity.

For Christensen, Tokyo streetwear is โ€œgender fluid, itโ€™s all about colour, and itโ€™s fun.โ€ Through apps like TikTok, the two were able to immerse themselves in the fashionable streets of Tokyo, through the lens of the undiscovered style mavens that dazzle those of us in North America with their out-of-this-world fashion sense. Menโ€™s and womenโ€™s fashion blends in Tokyo have transcended antiquated societal norms without apology since the birth of Rei Kawakuboโ€™s Comme Des Garรงons (which translates to โ€˜like the boysโ€™). Sacai dresses and Dr. Martens boots on the guys; hoodie dresses from Moschino (fashionโ€™s favourite house of tricks) and bedazzled boots by Sarah Jessica Parker for the girls; nothing screams Tokyo like the unconventional.

When talking about aspirational styling, itโ€™s clear that Christensen and Ward feel very passionate about accessible fashion. They express this much like the Japanese through โ€˜high-low stylingโ€™. Mixing high-end and affordable pieces to create a unique look pushes boundaries within the polarizing world of fashion. โ€œIt would be so easy to walk into five stores and pull head-to-toe looks that are all beautiful and also cost thousands; but we know thatโ€™s not realistic for most people. Weโ€™re always thinking about who our audience is,โ€ says Ward. In the stand-off between the haves and have-nots of the fashion industry, the duo finds inspiration in the โ€œreal people who have the guts to stand out,โ€ regardless of who or what theyโ€™re wearing.

After a summer punctuated by heatwaves, the hope for cooler fall weather also permeates the pairโ€™s decision to search for inspiration in Tokyo; the art of layering is a hallmark of Japanese fashion from the runway to the streets. Christensen and Ward didnโ€™t play it safe with their take on bold layering, pairing items like a heavy-knit Le 31 balaclava with a brutalist OAK + FORT sweater. Socks and sandals make an appearance, as do pumpkin spice, colour-chromatic looks that make a case for the return of corduroy.

The inspiration is Tokyo, but the message of the duoโ€™s work is that West Edmonton Mall is a fashion haven for everyone, regardless of income. Aspirational style is a way of life. โ€œIt becomes about how you shop,โ€ they agree, not where you shop.

www.wem.ca

Styling: Ken Christensen & Sarah Ward
Models: Morgan Colston, Georgia Korfeh, Ceili Mowat, Kegan Mowat, Will Ferby
Agency: Patti Falconer Agency
Hair & Makeup: Amber Prepchuk

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