When Aspiration Becomes Inspiration
When Aspiration Becomes Inspiration
September 8, 2021
Words by: Lana Linton
Photography by: Jelena Kovacevic
WEMโs Ken Christensen & Sarah Ward Talk Tokyo Streetwear & Aspirational Style
From couture to streetwear, the Japanese have always been creative leaders within the fashion industry. With design icons like Issey Miyake and Rei Kawakubo, and streetwear styles like Gyaru and Visual Kei, Japan has always been a hotbed for avant-garde fashion.
With a sprinkling of white-blonde hair and a luxe, ecru bomber jacket, Ken Christensen, West Edmonton Mallโs Creative Director of Marketing, is in the iconic businessโbut make it fashion look. Retail Marketing Manager Sarah Ward dons a gorgeous leather jacket in an all-black ensemble that screams Veronica Lodge meets Nancy Spungen. The pair is reminiscent of the great fashion duos we know and love: Anna and Grace, Dame Vivienne and Andreas, to name a few. They have natural chemistry, though both are commanding in personality. In any other circumstance, they might be rivals, but at WEM, they vibe off of each otherโs energy. Itโs creative electricity.
For Christensen, Tokyo streetwear is โgender fluid, itโs all about colour, and itโs fun.โ Through apps like TikTok, the two were able to immerse themselves in the fashionable streets of Tokyo, through the lens of the undiscovered style mavens that dazzle those of us in North America with their out-of-this-world fashion sense. Menโs and womenโs fashion blends in Tokyo have transcended antiquated societal norms without apology since the birth of Rei Kawakuboโs Comme Des Garรงons (which translates to โlike the boysโ). Sacai dresses and Dr. Martens boots on the guys; hoodie dresses from Moschino (fashionโs favourite house of tricks) and bedazzled boots by Sarah Jessica Parker for the girls; nothing screams Tokyo like the unconventional.
When talking about aspirational styling, itโs clear that Christensen and Ward feel very passionate about accessible fashion. They express this much like the Japanese through โhigh-low stylingโ. Mixing high-end and affordable pieces to create a unique look pushes boundaries within the polarizing world of fashion. โIt would be so easy to walk into five stores and pull head-to-toe looks that are all beautiful and also cost thousands; but we know thatโs not realistic for most people. Weโre always thinking about who our audience is,โ says Ward. In the stand-off between the haves and have-nots of the fashion industry, the duo finds inspiration in the โreal people who have the guts to stand out,โ regardless of who or what theyโre wearing.
After a summer punctuated by heatwaves, the hope for cooler fall weather also permeates the pairโs decision to search for inspiration in Tokyo; the art of layering is a hallmark of Japanese fashion from the runway to the streets. Christensen and Ward didnโt play it safe with their take on bold layering, pairing items like a heavy-knit Le 31 balaclava with a brutalist OAK + FORT sweater. Socks and sandals make an appearance, as do pumpkin spice, colour-chromatic looks that make a case for the return of corduroy.
The inspiration is Tokyo, but the message of the duoโs work is that West Edmonton Mall is a fashion haven for everyone, regardless of income. Aspirational style is a way of life. โIt becomes about how you shop,โ they agree, not where you shop.
Styling: Ken Christensen & Sarah Ward
Models: Morgan Colston, Georgia Korfeh, Ceili Mowat, Kegan Mowat, Will Ferby
Agency: Patti Falconer Agency
Hair & Makeup: Amber Prepchuk
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