Who Cares Wear is the perfect ladies clothing boutique for those who love to shop and for those who are busy with life and work and don’t have a lot of time to spend searching for pieces to add to their wardrobes. Owner Michelle Bessette and her team of buyers are known for carefully curating collections of niche brands of women’s clothing, shoes, and accessories. In other words, Who Cares Wear is full of items that are beautiful, cute, sexy, and on trend. Shoppers who browse and buy from the boutique are pretty much guaranteed to stand out in a crowd due to the uniqueness of the clothing that the store claims you’ll have a hard time finding anywhere else in Edmonton. Shoppers who need help or are just looking to save time can have the perfect look created for them by one of the store stylists.

These personal shoppers will find out what you’re looking for, what your style is all about, and will curate outfits specially for you. That means all you have to do is show up, try on what they’ve chosen, and take home only what you love. Who Cares Wear has been part of Edmonton’s retail landscape for more than 20 years and has two locations in Edmonton and one in St. Albert.